Meet Tony DeSantis | Founder & Managing Strategist

Tony DeSantis is a battle-tested MarTech, CRM, and lifecycle strategist with over a decade of experience building and scaling high-performance marketing engines for global enterprise brands. From leading digital transformation and customer engagement strategies at McDonald's and Kimberly-Clark to driving 1:1 personalization architectures at leading agencies like RAPP, Tony specializes in turning complex technical stacks into agile, revenue-driving systems.

Throughout his career, Tony has operated at the intersection of strategy, data, and technology. He has spearheaded global MarTech roadmaps, led enterprise migrations, and optimized campaign processes – including scaling global digital programs that reduced operational cycle times by 25%. His hands-on experience spans CRM platforms, AI-driven decisioning engines, dynamic offer frameworks, and cross-functional team enablement.

Tony holds an MBA in Business Management from DePaul University and serves on the Customer Experience Advisory Board at Valparaiso University. He founded this consultancy to bring enterprise-level operational speed, technical clarity, and strategic leadership directly to growing businesses without the bureaucratic bloat.